Abbott_99570242 copy
Abbott_99570242 copy

Abbott

Linking CSR to global business

We created a leading-edge citizenship strategy for Abbott that provided clarity, differentiation and direction. It aligned citizenship to the business’ core purpose and we helped Abbott to embed the strategy into its businesses around the world. The new strategy has helped position the company competitively among its global citizenship stakeholders as well as key opinion formers in new global markets.


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Untitled
Untitled

Airbus

Smarter skies

By thinking beyond aircraft design, to also how aircraft is operated both on the ground and in the air, we helped Airbus to show to consumers and the industry how it can help meet the expected growth in aviation in a sustainable way. The ‘Smarter Skies’ vision helped Airbus to reinforce its commitment to sustainability, reaching markets across 34 countries.


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Sky_72976645
Sky_72976645

Sky

the DQ test

Often primarily thought of as a TV company, we helped put Sky’s internet offering back in the spotlight which led to more customers signing-up. By creating the world’s first ever digital IQ test – or “DQ test”, and convincing Carol Vorderman to have a go, we gained national coverage and nearly 100,000 views of our microsite.


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pint glasses on bar
pint glasses on bar

Daniel Thwaites

Winning the heart of the nation

Since managing the reputation of this family run brewery, we regularly achieve national, trade and extensive regional coverage. Just one news story in July generated £44K of regional press coverage. The business impact is clear. Sales of Wainwright have soared and it is now the best selling in its golden ale category and has listings in all the major supermarkets.


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We are an integrated PR, brand communications and CSR agency. 

We believe in the Power of Good. Good is a universally understood currency that is increasingly becoming a vital and recognised measure of a company’s value and worth.
If they are to succeed, businesses and brands must be and be seen as ‘a force for good’. They must engage with their audiences in new and different ways based on real insight to enable authentic relationships. And they need to find ways to encourage good recommendations.
The Good Relations Group has a unique capability to do all of this. We build trusted brands and good reputations for our clients by helping them to unlock the phenomenal power of good.